WBD CEO David Zaslav announced the move, with the company declaring, "no consumer today is saying they want more content, but better content."

The social team at HBO Max probably knew it would be made fun of for backpedaling on its name, so it joined in on the roast.

Scarlett Johansson has a bone to pick with the Oscars. In an interview with Vanity Fair touting her directorial debut “Eleanor the Great” (premiering at Cannes) and her acting role in this summer’s “Jurassic World Rebirth,” the Oscar nominee expressed continued shock over “Avengers: Endgame” being shut out of major races like best picture. To …

HBO Max became simply Max in 2023. Now Warner Bros. Discovery is going back to basics and reclaiming a brand long associated with high-quality programming.

The Max name dated to Warner’s merger with Discovery and was considered a curious choice when made in 2023. HBO is widely considered a gold standard for quality while Max was a reference to the less well-regarded Cinemax network.

We’re not quite there yet, but it sure feels imminent.

Wednesday's name change adds Warner Bros. Discovery to an infamous list of prominent companies that have made well-publicized pivots The post HBO Max Enters Hall of Fame of Corporate Brand Reversals Alongside Netflix,