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The market has spoken here, and quality is the real differentiator.” To put it more plainly: The basic assumption behind the ...
Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...
The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, ...
Gunnar Wiedenfels told an investors conference "there’s a lot more openness to discuss the options" ahead for additional ...
Max is now HBO Max. Again. No, I'm not joking. Less than two years after Warner Bros. Discovery changed the streaming service ...
The social team at HBO Max probably knew it would be made fun of for backpedaling on its name, so it joined in on the roast.
A couple of years ago, Warner Bros. Discovery (WBD) made a change that was fairly widely mocked at the time, stripping the ...
Winter is Coming on MSN1h
HBO Max uses Game of Thrones memes to try and convince us new rebrand isn't stupid and embarrassingO nce upon a time, in 2010, HBO launched a streaming service where people could watch all of their programming. It was called ...
Netflix's co-CEO weighed in on Warner Bros. Discovery's decision to revert to HBO Max branding. The streamer used to be ...
Warner Bros. Discovery dropped HBO from the name of its streaming service in 2023, but it's making a comeback this summer ...
In what may be a first in the modern streaming wars, Max is returning to the name it had when it launched in 2020, HBO Max.
Guess who's back? Back again? The HBO in HBO Max will return this summer, two years after Warner Bros. Discovery dropped it ...
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