The market has spoken here, and quality is the real differentiator.” To put it more plainly: The basic assumption behind the Max branding, that viewers would flock to Discovery’s big buckets of unscripted dross over the decades of quality material in HBO and other Warner Bros.

Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that hasn't stuck. Here's what to know about the rebrand (and some others of note).

The social team at HBO Max probably knew it would be made fun of for backpedaling on its name, so it joined in on the roast.

Warner Bros. Discovery dropped HBO from the name of its streaming service in 2023, but it's making a comeback this summer since HBO 'represents the highest quality in media,' it says.

O nce upon a time, in 2010, HBO launched a streaming service where people could watch all of their programming. It was called HBO Go, and it was good. In 2014, they renamed the se

Netflix's co-CEO weighed in on Warner Bros. Discovery's decision to revert to the HBO Max branding. The streamer's name changed to Max two years ago.