Starbucks CEO has a tough message for employees

Starbucks’ layoffs weren’t about cutting costs, CEO tells remaining workers: ‘We’re not effective’
Starbucks CEO Brian Niccol pointed to company leaders that were “not effective” as reason for a spate of recent changes aimed at turning around the struggling coffee chain. Niccol said the company still needed to address problems such as fixing electrical outlets in cafés and addressing customer complaints.
Starbucks CEO has a tough message for employees after layoffs
CEO Brian Niccol, former CEO of Chipotle, is doubling down on his efforts to revamp the coffee chain as it struggles to attract customers back into its stores. Over the past year, Starbucks’ sales have struggled amid recent menu price increases and a consumer boycott over alleged political alliances in the Gaza war.
'We're Not Effective': Starbucks CEO Tells Corporate Employees to 'Own Whether or Not This Place Grows'
After layoffs, Starbucks CEO Brian Niccol said in an internal meeting that the company's operations had to change.
Starbucks CEO Tells Workers to Step It Up After Layoffs
Brian Niccol said the coffee chain’s turnaround hinges on greater accountability: “We own whether or not this place grows.”
Starbucks CEO tells employees to be more effective after fresh round of layoffs
Starbucks' top boss made it clear to employees during an internal forum that they need to improve their efficiency in making decisions amid turnaround efforts.
Starbucks CEO Makes Bold Claim After Massive Layoffs
According to Niccol, a call for stronger leadership is in order while the brand makes sweeping operational changes and plans for the future. Niccol addressed Starbucks staff in Se
Starbucks Just Gave Its Employees a Very Blunt Message, and Taught a Key Leadership Lesson
Last week, Starbucks announced that it was laying off 1,100 employees in its corporate offices – one of the biggest cuts in the company’s history. This week, the new CEO of Starbucks has a blunt ...
Starbucks Shares Fall As CEO Pushes For Accountability During Reorganization, Layoffs: What's Going On?
Starbucks shares are trading lower Thursday following reports suggesting the company is reorganizing to hold leadership more ...
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Starbucks CEO Brian Niccol Calls for Accountability and Office Return Post Layoffs
Starbucks CEO Brian Niccol is urging employees to take more accountability and return to the office in the wake of major ...
Pulse check: 6 months of Brian Niccol's 'Back to Starbucks' plan
Starbucks' CEO, Brian Niccol, had his work cut out for him when he took on the top job in September. Here's what he's done to ...
After Hitting a New 52-Week High, Has Starbucks' Stock Gotten Too Expensive?
Starbucks (NASDAQ: SBUX) has one of the most iconic consumer brands in the world. Last year, it brought on CEO Brian Niccol ...
Starbucks By Brian Niccol: How Has The Coffee Giant Progressed Under New Boss?
Starbucks, like many fast-food giants or chains, has had to go through some tough times, especially in the recent past. The ...
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PSA: 13 Starbucks Drinks Are Disappearing This Month
In late 2024, newly-minted Starbucks CEO Brian Niccol announced major changes heading down the pipeline—including a total ...
Starbucks poaches Nordstrom CFO as executive shake-up continues
Nordstrom Chief Financial Officer Cathy Smith will join Starbucks, replacing its current CFO Rachel Ruggeri. Starbucks CEO ...