The EU’s strategy is to speak with one voice as the US president uses the threat of steep tariff hikes to try to persuade countries, like Switzerland , to sign bilateral trade deals that would be advantageous to America.

European officials unveiled a $107 billion retaliatory tariff plan against the United States targeting cars, soybeans, meat and — most surprisingly — bourbon. It's the latest in a long-unwinding saga that has added,

The European Commission opened a public consultation on Thursday on products which could be hit by its new counter-measures to U.S. tariffs should negotiations with Washington fail. The Commission has compiled a list of imported products worth 95 billion euros ($107.