LONDON (AP) — A routine moment of crowdwork at a Coldplay concert went viral last week when a couple tried to avoid the spotlight after they were caught hugging on the jumbotron. Internet sleuths quickly figured out that they were the CEO and chief people officer of a little-known tech company called Astronomer.

The sold-out Camp Randall Stadium concert in Madison July 19 was the first following that awkward Coldplay concert moment that's gone viral.

REO Speedwagon's Bruce Hall adapted the lyrics from the band's 1980 hit 'Take It on the Run' to fit one of the week's buzziest viral stories.

Chris Martin jokingly warned fans about ‘The Jumbotron Song’ at Coldplay’s Madison, Wisconsin show, their first gig since the viral Boston show moment. The viral moment came when a couple on the Jumbotron were later revealed as co-workers involved in an affair.

Country star Luke Bryan referenced the viral Coldplay Kiss Cam incident involving CEO Andy Byron during his July 17 concert, joking about attending with secretaries.

Coldplay's concert at Gillette Stadium on Wednesday took an unexpected turn when a couple caught on the jumbotron sparked debate online.