HBO Max has joined Coca-Cola and Netflix among prominent companies that have undergone well-publicized pivots.

WBD CEO David Zaslav announced the move, with the company declaring, "no consumer today is saying they want more content, but better content."

Warner Bros. Discovery's (WBD) streaming service Max will be called HBO Max starting this summer, bringing back a name that WBD curiously ditched a couple of years ago.

Streaming giant Max is imposing a new monthly fee for subscribers who share their accounts with family outside their household, following Netflix's similar strategy. This move aligns with a growing trend among streaming services aiming to curb password sharing while boosting revenue.

Home Box Office is a legend in American television, one of the industry's most famed and prestigious brands. So it was a mystery when its new owners renamed it "Max"-a name so generic and bland it could apply to almost anything.

Netflix, Max, and Apple TV+ are rolling out three huge new series next week, from a stylish crime drama to a new Apple sci-fi gem.

These are the top new movies you can watch on streaming services this week, including "A Minecraft Movie," "The Brutalist" and more.

The heat is still amping up so even more reason to binge. Here are the new shows on Netflix, Max, Prime Video, and Apple TV+ in May 2025.