One of the world's best-selling rock bands partnered with Apple to create an immersive film that gives you a front-row concert seat. And you don't have to own a Vision Pro headset to see it.

Apple plans to release a new Apple Immersive Video featuring Metallica, with Apple retail stores offering a preview

At SXSW in Austin, Ulrich spoke with podcast host Zane Lowe about the movie made for a VR headset known for its comically high price point.