Chief executive Mark Zuckerberg has declared 2025 will be a ‘defining year’ after more than a decade of heavy losses

Meta CEO Mark Zuckerberg revealed sales figures for the company’s Ray-Ban smart glasses for the first time, telling employees that over 1 million units were sold in 2024. In remarks during an all-hands meeting seen by The Verge, Zuckerberg posed a question to staff about whether sales would go from 1 million to as much as 5 million units in 2025.

The company partnered with glasses conglomerate Ray-Ban to launch a pair of glasses that are filled to the brim with tech. Well, according to a leaked report, Meta sold over a million Ray-Ban glasses last year.

In an all-hands meeting, Meta CEO Mark Zuckerberg revealed that it sold one million units of Ray-Ban Meta glasses last year.

From Ethan Hunt’s spy glasses in Mission Impossible, to James Bond’s savvy shades in the 007 films, glasses-asa-gadget have been capturing our imaginations for decades.

Since their launch in 2023, the Ray-Ban smart glasses have evolved significantly, with new features that make them more functional and appealing. One of the standout updates is the integration of multimodal AI,

Early smart glasses received a bit of a tepid response but, as AI brings more features to wearables, 2025 could be a make-or-break year for the technology. During its quarterly earnings call, Meta lead Mark Zuckerberg said the upcoming year will be a “defining year” for the smart glasses category and hinted at a third generation for the Meta Ray-Bans.