CEO Brian Niccol, former CEO of Chipotle, is doubling down on his efforts to revamp the coffee chain as it struggles to attract customers back into its stores. Over the past year, Starbucks’ sales have struggled amid recent menu price increases and a consumer boycott over alleged political alliances in the Gaza war.

After layoffs, Starbucks CEO Brian Niccol said in an internal meeting that the company's operations had to change.

Starbucks CEO Brian Niccol pointed to company leaders who were “not effective” as reason for a spate of recent changes aimed at turning around the struggling coffee chain. Niccol said the company still needs to address problems such as fixing electrical outlets in cafés and addressing customer complaints.

Brian Niccol said the coffee chain’s turnaround hinges on greater accountability: “We own whether or not this place grows.”

Starbucks CEO Brian Niccol wants corporate employees to work harder and take accountability for the coffee giant’s financial health.

Starbucks' top boss made it clear to employees during an internal forum that they need to improve their efficiency in making decisions amid turnaround efforts.

According to Niccol, a call for stronger leadership is in order while the brand makes sweeping operational changes and plans for the future. Niccol addressed Starbucks staff in Se