NEW YORK - AUGUST 2: A Gillette advertisement featuring English soccer star David Beckham hangs in Times Square August 2, 2004 in New York City. (Photo by Stephen Chernin/Getty Images) The stock ...
Are you a print subscriber? Activate your account. By Ad Age Staff - 1 day 13 hours ago 1 day 17 hours ago By Garett Sloane - 1 day 18 hours ago By Gillian Follett - 1 day 19 hours ago By Asa Hiken - ...
Baby Yoda, Willow and She-Hulk are officially in the advertising business. Walt Disney Co. on Thursday launched a new tier of its popular Disney+ streaming service in the U.S. that includes commercial ...
If you saw any of your Google ads blocked or suspended in 2022, you may have been caught up in Google’s massive sweep to combat harmful and misleading content, protect user privacy, and maintain ad ...
Despite some concerns about the economy and the lack cyclical events, prognosticators are forecasting ad spending to increase in 2023. With strong growth from retail media and connected TV.
Retailers will face more competition for ad dollars with smaller ad budgets from marketers in 2023. Retailers are eyeing the TV industry to cash in on advertising. Marketers want standards for how to ...
While the GameStop Black Friday 2022 ad hasn’t leaked, an “early” Black Friday sale flyer appeared. Starting November 13, 2022, a number of deals will be in effect at the retailer. Among them are a ...
Are you a print subscriber? Activate your account. By Ad Age Staff - 18 min 9 sec ago By Tim Nudd - 1 hour 33 min ago By Tim Nudd - 3 hours 6 min ago By Brandon Doerrer - 3 hours 36 min ago By Jack ...
— To get a flavor of the 2022 ad messages from both sides, we watched nearly 350 campaign ads that came out in the second half of September. — Abortion dominates Democratic messaging, while ...
Fifty-seven percent of characters in advertisements across 2021 and 2022 were women, while 43% were men, according to the “Gender in Advertising 2023 Report” from CreativeX. In 2022, men were cast in ...
The adtech industry took a big hit in 2022 from the economic downturn. Still, companies with expertise in hot areas like retail media and streaming TV stood out. Here are the 12 hottest adtech ...
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