Customers typically interact with many different departments or contacts in a company. To build the most effective and profitable relationship with a customer, it's essential for everyone in a company ...

Even without a true 360-degree customer view, companies can come close to it by using some different identity resolution technologies. Despite what some technology vendors may say, achieving a ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Customer 360 is a practice that involves gaining a comprehensive view of customer behaviors ...

“Customer obsession is something we hear a lot about in marketing,” David began. “Maybe obsession is too far… but why is it so important for marketing to be customer-centric? Is this an entire shift ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lizzy Foo Kune, vice president and analyst ...

Achieving a 360-degree customer view isn't impossible, but you'll have to overcome these data challenges before you can reach it. There’s a lot of buzz about the value of a 360-degree customer view, ...

Many of today’s digital marketers learned their craft in the desktop era. The assumption then was that consumers would visit their website and spend time browsing and researching products across ...

Salesforce's big idea is one that you've heard of before from other enterprise software vendors--a 360 degree view of the customer--with different lens. The big question will come down to executing ...

Today’s customers interact with financial institutions in a variety of ways, whether in-person or through online banking platforms and mobile applications. These interactions are creating a growing ...

LAS VEGAS and BENGALURU, India, April 10, 2025 /PRNewswire/ -- Tredence, a leading data science and AI solutions provider, today announced the launch of Tredence Customer 360, a transformative ...

IT’S TOUGH to have a conversation about customers or customer experience these days without encountering the “360-degree view of customers” at some point along the way. It seems every vendor has some ...