Snapchat aims to bring back the AR lenses to desktop with a Chrome extension, which is now available for a public preview. This extension allows people to use fun AR lenses in video calls, virtual ...

From beauty companies to movie studios, brands are celebrating Halloween on Snapchat with a variety of augmented reality experiences. Snapchat highlighted some of the content its users can experience ...

A demo of Snap’s full-size AR mirror, which applies visual effects much like a phone. The technology is aiming for retail stores, including Men’s Warehouse. You step into a store to look for some new ...

Snap might be best known for the popular Snapchat app, but after previewing the company’s new Snap OS 2.0, due to ship on its consumer-focused AR glasses next year, that might soon change. I recently ...

It’s the latest AR filter aimed at trying to get users to buy stuff in the real world. It’s the latest AR filter aimed at trying to get users to buy stuff in the real world. is a senior science ...

In what may be the closest thing to casting glamour spells that tech can muster, Snap Inc. and NYX Professional Makeup are bringing a new Snapchat experience that recommends personalized beauty looks ...

Snap has landed a notable new partner for its augmented reality-powered Virtual Try-On shopping experience with today’s news that Amazon will now offer Snapchat users the ability to digitally try on ...

The new AR feature allows users to virtually test out colors and other 2D designs for nails. The new AR feature allows users to virtually test out colors and other 2D designs for nails. is features ...