Morgan Stanley estimates that AI software spending will increase by 580% over the next three years to top $400 billion by the end of 2028. AppLovin has recently been one of the best executors in the ...

Google will lay off hundreds from its ad sales team as part of its restructuring exercise to maintain investor sentiment and adjust to market conditions. In an extension to its restructuring strategy ...

Google is wrapping its head around the idea of being a generative AI company. The “code red” called in response to ChatGPT has had Googlers scrambling to come up with AI features and ideas. Once all ...

According to a Wednesday report by The Wall Street Journal, the advertising industry’s largest players are proposing new standards to Big Tech for transparency in the digital auctions that ...

Samsung Ads’ VP and Head of Sales & Operations, Michael Scott, says there is an insatiable appetite for content—something that the company’s streaming service, Samsung TV Plus, can help relieve. Scott ...

IRVING, Texas—Nexstar Media Group has appointed Lisa Taylor as senior vice president of digital advertising sales, where she will be responsible for accelerating digital revenue growth across the ...

Google is eliminating "a few hundred roles" in its advertising sales team, the company confirmed to USA TODAY. The most recent layoffs in the ad sales division come days after the company cut several ...

Shares of Unity Software (NYSE:U) jumped about 12% on Thursday after Morgan Stanley noted that the company's ad customers are reporting rapidly improving returns. The firm has an Overweight rating and ...

Google is willing to cough up more advertising data to publishers to address concerns about its illegal monopoly over digital advertising technology, a top executive at the search giant said Tuesday.

Fox Corp. is the latest big media entity to restructure its ad-sales operations as TV companies work harder to capture Madison Avenue’s dollars. Fox on Wednesday unveiled a series of new hires of ...