Google announced some major improvements to the AdWords features for professional advertisers who manage client accounts, also known as the My Client Center (MCC). Now MCC account holders can do ...

PRINCETON, NJ – Search marketing company NetElixir has launched LXRGuide: Agency, a paid search recommendation engine powered by machine learning algorithms, which enables search marketers to optimize ...

Google AdWords marketing is complicated, difficult and completely impossible to manage independently unless you have lots of experience in running online advertising campaigns, right? No! Get these ...

The salesforce.com and Google partnership turned out to be not a grand alliance or acquisition pitting the two companies against Microsoft, but a refinement of the AdWords campaign management software ...

In a very handy update, Google has added a Campaigns tab to manager accounts (MCCs) in AdWords. Instead of having to navigate in and out of separate accounts, you can now review and make certain edits ...

Bidmanagement, the company behind Adspert, a web-based bid management tool for Google AdWords campaigns, has raised funding from the ProFIT finance programme, the early-stage investment arm of ...

6 Super Time-Saving Tips to AdWords PPC Management It’s the busiest time of year. Somewhere in between scoring online deals and 2013 planning, the AdWords account is screaming for attention. Hey, bids ...

A few months ago I attended a conference where Frederick Vallaeys from Optmyzr gave a talk about AdWords Scripts. I was intrigued, to say the least. What were these scripts capable of? How much data ...

The same thing can be said about Google in regards to AdWords management. One of the best kept secrets to new AdWords advertisers and managers is that AdWords is complicated. It takes a long time to ...

There’s been a lot of confusion among paid search marketers upset about the lack of device targeting in Enhanced Campaigns. This article will tell you how to advertise your mobile app using AdWords ...