Adobe likes to talk about its public cloud partnerships with Microsoft and others, but it doesn’t often talk about its private cloud strategy. It’s no secret that there are plenty of good reasons for ...

LAS VEGAS--(BUSINESS WIRE)--Marketers continue to be challenged by siloed creative and media processes as well as disparate systems and platforms. At Adobe Summit, Adobe (Nasdaq:ADBE) today debuted ...

Adobe has placed a new exec in charge of its advertising cloud. TubeMogul’s longtime CMO and head of strategy, Keith Eadie, now oversees product, engineering and overall go-to-market for Adobe’s media ...

LAS VEGAS--(BUSINESS WIRE)--Today at Adobe Summit, Adobe (Nasdaq:ADBE) announced a partnership with Roku, Inc. (Nasdaq:ROKU) to offer Adobe customers the ability to precisely target the large consumer ...

Adobe Systems is stepping up its mobile efforts by integrating the company’s Marketing Cloud with Apple’s iBeacons and simplifying advertising in apps, while also partnering with SAP to help sell it ...

SAN JOSE, CA—July 23, 2013—Adobe Systems announced the completion of its acquisition of privately held Neolane, a leader in cross-channel campaign management technology. Neolane integrates online and ...

Adobe Systems IncorporatedADBE on Monday announced the launch of Advertising Cloud TV and its integration with Adobe Analytics cloud. The move is aimed at improving advertisers reach with appropriate ...

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Adobe Marketing Cloud’s top executive, Brad Rencher, is leaving the company after nearly a decade. Rencher, who as EVP and GM Digital Experience set the vision and strategy for the software giant’s ...

Over the years, Adobe has been looking for ways to improve the measurement and management of ads that appear on the Internet. Today at its big Adobe Summit event in Las Vegas, the company is launching ...

Just over 27% of Adobe’s valuation can be attributed to its marketing cloud initiative. According to Adobe’s SEC filings, it generated over $1.63 billion revenues from its marketing cloud initiatives ...

In a bid to extend its reach into the enterprise market, Adobe on Tuesday debuted Adobe Experience Cloud, a set of cloud services designed to seamlessly integrate brand marketing, analytics and ...