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Digitas, the Connected Marketing Agency, has partnered with Adobe to create the Audience Manager (AAM) Certification, the first and only certification of its kind in the data management platform (DMP) ...

Dec 1 (Reuters) - U.S. shoppers spent $9.1 billion online on Cyber Monday, Adobe Analytics said, capping a strong Black Friday weekend marked by splurges from wealthier consumers and deal-hunting by ...

Adobe today announced the launch of a new analytics solution for product teams at its Adobe Summit conference in Las Vegas. Dubbed Adobe Product Analytics (because Adobe doesn’t mess around with its ...

Although U.S. consumers spent more this Black Friday compared to last year, price increases hampered online demand, according ...

Adobe is set to acquire the brand visibility platform Semrush for $1.9 billion to enhance its customer experience solutions ...