The Adobe Online Marketing Suite, powered by Omniture, together with the Demdex data management platform, delivers an industry leading audience optimization solution for publishers and advertisers SAN ...

Adobe will add the Demdex technology to its Adobe Online Marketing Suite to improve the system's "audience optimization" capabilities, the company said late Tuesday. The Adobe Online Marketing Suite ...

The deal enables Adobe to integrate Semrush into its creative and marketing suite, helping brands track online visibility ...

Adobe's acquisition of Omniture continues to influence its marketing tools. The latest involves a partnership with OptiMine Software to build out the Adobe SearchCenter+, a search marketing management ...

Adobe’s Online Marketing Suite has announced a host of new social media features designed to offer marketers better tracking and higher performance campaigns. Features include analytics for Facebook ...

Adobe recently introduced version 5.4 of its Web Experience Management application, a collection of content and campaign management tools with mobile, social media and multichannel capabilities. It ...

Adobe Inc has agreed to buy the marketing software company Semrush Holdings Inc for US$1.9 billion, would be its third-largest takeover after Marketo in 2018 and Macromedia in 2005.

New Solutions Empower Marketing and IT to Transform Multi-Channel Customer Experiences SAN JOSE, Calif.--(BUSINESS WIRE)--Adobe Systems Incorporated (Nasdaq:ADBE) today announced its new Adobe Digital ...

Adobe Systems Wednesday debuted new releases of its Adobe Online Marketing Suite and SiteCatalyst Web analytics tool, both based on the Omniture technology Adobe acquired in 2009, and added an ...

The FINANCIAL — Adobe Systems Incorporated (Nasdaq:ADBE) on March 7 announced the immediate availability of the Enterprise Edition of Adobe Digital Publishing Suite, a turnkey set of hosted software ...

Adobe Inc. has agreed to buy the marketing software company Semrush Holdings Inc. for $1.9 billion, marking its first takeover announcement since the failed $20 billion acquisition of Figma Inc. in ...