Add Yahoo as a preferred source to see more of our stories on Google. Speakers from media buying giant GroupM and smart-TV data innovator Vizio will deliver keynote sessions. Opening the event will be ...

"Discovery is excited to take an active role shaping the future of advanced audience buying" by taking a minority stake in the venture of Fox, NBCUniversal and ViacomCBS. By Georg Szalai Global ...

SAN FRANCISCO—The buying and selling of advertising has undergone a sea change. It’s not enough to blanket a market with advertising and hope something sticks. Instead, advanced advertising technology ...

Add Yahoo as a preferred source to see more of our stories on Google. Steve Montana and Michele Stone of Paramount Advertising accept the Advanced Advertising Innovation Award on behalf Paramount’s ...

Networks and stations are turning to advanced advertising technology to be able to deliver the incremental reach advertisers crave and more immersive experiences for viewers When you purchase through ...

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by John Link, VP of sales at AdImpact. There are two distinctly different types of media ...

Opinions expressed by Digital Journal contributors are their own. Staying ahead of the curve is the key to success in digital advertising. Astrad, founded by industry leader Daniel Macia, is ...

Today’s technological innovation is hurtling forward at a breakneck pace, with each day heralding the development of the latest AI feature that will “change the way you do X.” Often accompanying this ...

Hearst Television has promoted Christopher Martinez to the newly created role of Vice President, Advanced Advertising, expanding his responsibilities across digital product development and ad ...