Alberto VO5, the hair brand, is turning 60! Happy bday, baby! But the brand isn't celebrating with standard, been-there-done-that fare, such as re-introducing vintage product packaging. Alberto VO5 ...

(CN) - Logos for the VO5 line of hair-care and beauty products can have a different look in Japan, the 7th Circuit determined in a trademark case that required U.S. courts to translate and interpret ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. The difference between a good hair day and a bad hair day is ...

VO5 has launched a multi-million dollar marketing effort to dust off its VO5 brand and pitch it to a younger audience. The 50-plus-year-old brand, Extreme Style by VO5, is being repositioned with ...

LONDON and ROTTERDAM, Netherlands — Unilever announced on Wednesday that it has completed the sale of the Alberto VO5 brand in the United States and Puerto Rico and the Rave brand globally to private ...

Alberto VO5's new owner says it will reposition the old haircare brand, with marketing and advertising expected to appear early next year. Brynwood Partners, a Greenwich, Conn.-based private equity ...

STAMFORD, Conn., Jan. 22, 2015 /PRNewswire/ -- Alberto VO5 today introduced its first ever dual purpose, after-shower product for hair and body: Shine, Glow & Go Beauty Oil. Infused with VO5's ...

Alberto VO5 is not a new brand, but the division of Alberto-Culver is attempting to reach younger male and female consumers with a sub-brand, "Extreme Style by VO5." The hair-care line includes ...