Alternative Apparel, the Atlanta-based company founded in 1995, has been purchased by Hanes in a deal valued at $60 million. CEO Evan Toporek will continue to lead the company out of Norcross.

You can go home again, just ask Alternative CEO Evan Toporek. The clothing brand, which launched in Atlanta in 1995 before opening stores in New York, Los Angeles and San Francisco, is once again ...

Image Credit: Donato Sardella Alternative Apparel RTW Fall 2010 Alternative Apparel RTW Fall 2010 Image Credit: Donato Sardella Alternative Apparel RTW Fall 2010 Alternative Apparel RTW Fall 2010 ...

This article was originally on a blog post platform and may be missing photos, graphics or links. See About archive blog posts. Los Angeles label Alternative Apparel staged its first-ever runway show ...

LM: Let’s start by giving me a snapshot of you and the company. ET: Founded in 1995, Alternative is an Atlanta-based fashion brand that designs and distributes casual activewear (tees, sweatshirts, ...

Members of San Francisco's dominant tribes - fashion, foodie and tech - converged in the intimate quarters of Alternative Apparel's newest flagship to celebrate the store's recent grand opening on ...

Fashion is far more than just what we wear—it’s a powerful form of self-expression, often deeply tied to culture, identity, and even music. Over the years, music and fashion have been intertwined in ...

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