Competitive analysis is the process of analysing the strategy employed by competitors to stay ahead of them. It includes researching the competitors’ sales, products, SWOT (strengths, weaknesses, ...

Dr. Bin Tang, Founder & CEO of Noah Digital, is an internationally recognized AI & digital marketing leader & author of “Local to Global.” Successful commerce revolves around competitiveness, so if ...

The following is an excerpt from Phil Mackintosh and Michael Normyle's paper titled: How Exchanges Compete: An Economic Analysis of Platform Competition. The full paper can be read here. Exchanges ...

Start a file on each of your competitors including advertising, promotional materials, and pricing strategies. Review these files periodically, determining how often they advertise, sponsor promotions ...

Strategic management is the systematic formulation and execution of objectives and initiatives to secure a firm’s long-term position within a competitive environment. It integrates analysis of ...

Burc Tanir is the CEO of Prisync, the pricing optimization software company helping e-commerce businesses apply smart data-driven pricing. Running a business can be challenging, especially when ...