Apple has had lots of slogans over the years, but the one that best represents the company’s early mindset was used in an ad ...

Apple CEO Tim Cook today shared a "50 Years of Thinking Different" letter, ahead of the company's 50th anniversary on April 1, 2026. The letter touches on the upcoming 50th anniversary and says that ...

The Cupertino pioneer prepares a rare retrospective celebration honoring decades of creativity and cultural innovation.

In a public letter about Apple’s upcoming 50th anniversary, Tim Cook keys off the famous Think Different ad campaign: April 1st marks 50 years of Apple. From the first Apple computer to the Mac, from ...

Apple has released a new iPhone wallpaper, “Here’s to the Dreamers,” as part of a campaign highlighting Southeast Asian creators. The wallpaper, a vibrant dreamscape, works with a spatial effect on ...

Ever since the launch of the first iPhone back in 2007, Apple has been accused of selling overpriced smartphones that fail to bring the latest and greatest features available in the market to the ...

In 1997, Apple launched a campaign that became cultural gospel. “Think Different” celebrated the rebels, the misfits, the troublemakers. The ones who saw things differently. The ones who changed the ...

Apple recently unveiled its new iPhones, AirPods Pro, and Apple Watch at the Awe Dropping event. While there was no shortage of new features on the devices, most were similar to those we had already ...