Apple Made an Ad Featuring the Late Jane Goodall. It’s a Callback to Its Greatest Era

The company’s latest ad isn’t about the iPhone. Technically, it’s about the Mac, but really, it’s about Apple and what the ...

Jane Goodall has one last collaboration with Apple

Jane Goodall is the first voice of a new Mac ad campaign celebrating creativity, harking back to the famous Think Different ...
Campaign Live

Ad of the week: Apple ‘Great Ideas Start on Mac’ by TBWA\Media Arts Lab

Narrated by Jane Goodall, the campaign for the brand’s new global platform is a rousing tribute to possibility and the role ...
Hosted on MSN

Apple Ads Aren't Cool Anymore. Here's What I Think Changed

Nothing about Apple's latest promotional video felt like Apple. For over 7 minutes, an awkward comedian explains to a sleepy audience of disinterested teens that the only way parents will buy them an ...
Computerworld

Apple’s worst ad ever?

Editor’s note: On Thursday, after this story was published, Apple apologized for its ad and said it would not use it. For years now, Apple has been as much a marketing company as a technology company.