The company’s latest ad isn’t about the iPhone. Technically, it’s about the Mac, but really, it’s about Apple and what the ...

Jane Goodall is the first voice of a new Mac ad campaign celebrating creativity, harking back to the famous Think Different ...

Narrated by Jane Goodall, the campaign for the brand’s new global platform is a rousing tribute to possibility and the role ...

When Apple announced its latest iPhone 16 design there was a resounding lack of enthusiasm online (there are only so many ways you can resize a rectangle before it gets a little stale). Playing on the ...

From sponsored spots to subtle ad placements, Apple’s “privacy-first” empire is starting to look a lot more like Google’s.

Apple recently graced us with the highly anticipated iPhone 17 lineup, including the ultra-sleek iPhone Air. As the name suggests, the Air is Apple's lightest model, so skinny in fact that it takes ...

The dystopian spot, which depicts the relentless destruction of instruments and artworks, marks a dark turn for the company and begs the question: Will 2024 be like 1984? By Julian Sancton Senior ...

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Editor’s note: On Thursday, after this story was published, Apple apologized for its ad and said it would not use it. For years now, Apple has been as much a marketing company as a technology company.

What just happened? In a tradition going back many years, Samsung has once again created an ad that has the sole purpose of throwing shade at rival Apple. This time, it's Cupertino's lack of a ...