Auction houses, estate liquidators and other businesses that hold auctions rely on advertising and marketing to increase bids and ensure that items sell. Auction item marketing should ensure that as ...

Auctioneers sell items at auctions to the highest bidders. They may run auctions that feature a variety of items for sale, or those that focus on specialty items, such as jewelry or antiques.

Auctioneers do more than initiate bids and chant at breakneck speeds. They must also market the auctions through advertising and public relations, appraise the items being sold and finalize the sales.