In the dynamic landscape of automotive marketing, a new trend is emerging that could reshape how brands engage with consumers: blockchain technology. This approach leverages the inherent capabilities ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Loren Hillberg, president and general ...

Digital marketing has fundamentally transformed how automotive companies engage with their customers. In an industry as fiercely competitive as automotive, the ability to swiftly adapt to digital ...

Lein will guide Catalyst IQ's Business Development and Dealer Success teams, helping automotive dealership clients turn live data into actionable insights, increased sales GRAND RAPIDS, Mich., April ...

The winds of change are buffeting dealer’s marketing strategies amid continually shifting forces and dynamics, ranging from unpredictable inventory levels and high interest rates to evolving marketing ...

The dynamics of dealership marketing are evolving faster than ever before. From the loss of third-party tracking “cookies” on the internet to the rise of digital-retail technologies to cybercrime, ...

Cox Automotive’s Ken Kraft is putting one more item on his plate. The executive vice president and chief marketing officer will also assume leadership of the company’s sales organization as chief ...

For a 10th year, MediaPost is naming its picks for top automotive marketers and agencies. There was a large array of choices, and a panel of industry observers, experts and marketers had the arduous ...

MediaPost's Marketing: Automotive is accepting submissions for its annual awards recognizing the best in automotive marketing. To be considered, the campaigns or activations must have broken between ...

I've been working for the past couple months on a research report for The Kelsey Group, Car Classifieds Shift Gears as Online Auto Sites Transform Market, which was published Friday. It breaks a ...

There is a clear disconnect between dealers and larger automotive organizations. This lack of synergy results in intra-brand competition between vehicle manufacturers and dealership owners. Vehicle ...

Automotive marketing firm behind the Facebook Sales Event moves to 1030 Classic Road, Suite 201 in Apex, NC to support ...