You may have noticed all of your friends on social media are turning themselves into Barbie dolls and action figures. It’s a viral trend of 2025 that is powered by artificial intelligence technology ...

Barbie has turned the entire world pink through its epic marketing campaign and overall unique storyline! Director Greta Gerwig ensured that her film would include countless references to the iconic ...

New York Post may be compensated and/or receive an affiliate commission if you click or buy through our links. Featured pricing is subject to change. With all the pretty-in-pink glitz and glamor ...

Mattel is giving preschoolers a new age-appropriate Barbie doll that it says is better suited for their needs. The doll, called “My First Barbie,” is specifically created for kids three years old and ...

Forbes contributors publish independent expert analyses and insights. Joan Verdon is a veteran retail reporter based in Northern New Jersey. Mattel has created a collectible Barbie in honor of the ...

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