The 'It Happens in Bharat Only' report reveals how distinct Indian behaviors can guide marketing strategies, emphasizing relational consumer patterns and cultural insights.

The definition of Bharat and India keeps evolving constantly. While there is a need to market the same product to urban and rural India differently, it is not a cakewalk to figure out what works for ...

For long, urban India and rural Bharat grew along completely different trajectories. However, in the last decade or so, with the advent of the digital revolution, Bharat has had an opportunity to ...

What will happen if the likes of Amazon; Flipkart; AJIO - stop advertising in conventional media such as - network television, magazines or newspapers in a country like India? That is a moot question, ...

A politically motivated switch from ‘India’ to ‘Bharat’ for all references would not only be a waste of public resources, but also an abuse of majoritarian power. You can’t build a reputation on what ...

Bharat Petroleum, a state-run oil and gas explorer and producer and the second largest energy PSU in India has announced the appointment of Sukhmal Jain as Director (Marketing). Before Sukhmal Jain, ...

BENGALURU, Jan 29 (Reuters) - Indian state-run oil marketing company Bharat Petroleum Corporation (BPCL.NS), opens new tab reported a 73% rise in quarterly profit on Monday, helped by strong refining ...