Levi Strauss & Co. is doubling down on luxury denim, planning to roll out its new “Blue Tab” jeans — which cost $300 to $400 — in more stores next year as it targets higher-end shoppers while keeping ...

The second drop of Levi’s premium Blue Tab Collection showcases elevated outerwear, retro-inspired silhouettes, and nautical influences throughout. Levi’s says the collection “celebrates Japanese ...

Levi’s premiumization has been a years-long journey, fueled by exclusive limited-edition drops, high-profile designer collaborations, and moments on the couture runway. Now, a new collection takes it ...

Levi Strauss & Co. (LEVI) discussed its strategic goals for the emerging Blue Tab collection during its presentation at the UBS Global Consumer and Retail Conference. Blue Tab, which is Levi’s newest ...