The history of marketing embraces a collection of stories about the death and displacement of once dominant brands. Some of these falls from grace unfold where preeminence is punctured by technology, ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. Demand generation is about ...

CAA Brand Management has reached a deal to acquire Beanstalk, a brand licensing agency with expertise in food and beverage, ...

Brand management involves the art of crafting and maintaining a brand image in the marketplace and of managing the product lines associated with individual brands. Marketers employ a repertoire of ...

CAA Brand Management said it will acquire brand licensing agency Beanstalk, creating the world's largest brand development and licensing agency.

DAM platforms improve brand management, but your efforts will go nowhere without formalized processes. Maturity models are popular because they help organizations assess the state of their critical ...

A brand manager is responsible for overseeing the development, improvement and communication of a television station's brand. A TV station's brand helps to attract and entice potential viewers. In ...

Taking a cue from the majors, DIC Entertainment has established a global brand management division as an umbrella over its key divisions-television, home entertainment and consumer products. By Thomas ...

Go figure... The online reputation management industry has an image problem. So it's time to pull an Elon Musk and share a blueprint of how to do it right. These ...

Moderator: Joe Laratro Speakers: Lauren Vaccarello, Director of Publishing, Forex Capital Markets LLC Matt Tuens, VP, Sales and Business Development, CKMG, Inc. Tony ...