PepsiCo owns more than 500 brands, but when asked to name them, only 21% of consumers can think of any aside from Pepsi. This ...

Cracker Barrel had debuted its new logo in August, but quickly faced backlash for ditching a depiction of the “Old Timer” ...

Cracker Barrel CEO Julie Felss Masino appeared before investors at the 13D Monitor Active-Passive Investor Summit in New York ...

Julie Felss Masino discusses Cracker Barrel's failed logo update and ongoing pressure from activist investor Sardar Biglari ...

In August, Cracker Barrel changed, then changed back, its logo. The company's CEO shed light on the reasoning.

Julie Felss Masino reportedly dismissed talk of an "ideological" reason for the reimagined logo that fueled right-wing ...

When Cracker Barrel unveiled its new logo last week as part of an ongoing brand refresh, it wouldn't have expected the marketing move to spark a public furor and cause the restaurant chain's value to ...

Cracker Barrel's new logo isn't quite getting a stamp of approval from some customers. The nationwide restaurant chain and country store, which is known for its comfort food and nostalgic atmosphere, ...

Less than a week after the Cracker Barrel CEO appeared on "Good Morning America" and made the rounds celebrating the company’s new logo, the restaurant chain known for its old-time feel, southern ...

The University of Texas broke tradition by adding corporate logos to its football field, a year after athletic director Chris ...