Marketing campaign management is a set of well-thought-out and performed actions aimed at achieving positive company results. These campaigns turn a business's aims into achievable objectives that ...

As the scale of data grows, so does the need to move it around and store it so it can be used to target customers more effectively and efficiently. 2020 saw an acceleration of consumer trends that had ...

Managing digital political campaigns can be complex, so it’s no surprise AI-powered automation is becoming popular as a way to make the process smoother. The Fast Company Executive Board is a private, ...

SAN FRANCISCO--(BUSINESS WIRE)--AppsFlyer, the global attribution leader, today announced the launch of its Campaign Management Integration with the industry’s leading platforms, including Bidalgo, ...

Have you ever found yourself in one of the following situations? These issues may not all have the same solution, but I’d argue that a top-tier tracker that helps you stay organized and makes it ...

With nearly two decades of retail management and project management experience, Brett Day can simplify complex traditional and Agile project management philosophies and methodologies and can explain ...

From match type consolidation to blended campaigns and auto-applied recommendations, here's what's potentially in store for PPC marketers. Search marketing has evolved rapidly in the past 12 months.

The best laid plans of mice and marketers often go astray. Dates change, costs go up, budgets go down and marketing plans continually alter. Meanwhile, everyone involved has to be kept up to speed. A ...

Doha, Qatar: The Government Communications Office (GCO) organised a training course titled Media Campaign Management from October 5-9. The program brought together communication and media specialists ...