In today's competitive market, customers expect highly personalized and timely brand interactions. Customer experience is paramount: 80% of customers say the experience a company provides is just as ...

Progressive campaigns and Democratic organizations are now operating in an era defined by a paradox of choice. New solutions ...

Gartner’s Magic Quadrant for CRM Multichannel Campaign Management spotlights multiple leaders in the market, including IBM-Unica, SAS, Teradata-Aprimo and Oracle. Chosen vendors feature an array of ...

Rocket CRM has announced the implementation of an enhanced Landing Pages feature, developed to support structured digital campaign management and data-driven customer acquisition. The update reflects ...

Aprimo Campaign is a campaign management solution designed to access and select lead lists from millions of contacts and transactions across multiple data sources. It enables marketers to manage ...

Gartner has unveiled its "Magic Quadrant for Multichannel Campaign Management, 1Q07," tagging Oracle's Siebel Systems, SAS Institute, Teradata, and Unica as frontrunners of the competitive landscape.

Kelly Main is a Marketing Editor and Writer specializing in digital marketing, online advertising and web design and development. Before joining the team, she was a Content Producer at Fit Small ...