CGA by NIQ has released new insights from its 2025 Channel Strategy Study, offering a sharper view into how Americans drink ...

Last year, pharmaceutical companies spent over $8.1 billion on marketing campaigns, allocating over half of that to reach healthcare providers (HCPs). As the digital era retains its post-pandemic grip ...

The growth of the e-commerce industry has resulted in the need for ever-evolving marketing strategies. Now, without a strong channel strategy, storefronts will fall behind their competitors. For small ...

Marketers are in a race to keep up with channel-hopping customers. Learn how to stay in step and engage customers across all platforms. If anyone fits the profile of an omnichannel customer, it’s the ...

"We are seeing a payoff for really what we've been doing the past seven years in terms of embracing and scaling the overall program engine to about 80,000 white-box integrators worldwide," said Tom ...

SAN FRANCISCO / MUMBAI, Aug 12, 2024 - (JCN Newswire) - - CleverTap, the all-in-one engagement platform, today released its market research report on "Unraveling the Cross-Channel Marketing Strategy".

French entrepreneur Clément Reisky has built an art distribution model that works in complete contradiction with traditional ...

With everyone social distancing and spending more time at home due to the Covid-19 pandemic, marketing through a variety of channels is vital to a company’s success. A robust omnichannel marketing ...

Covid-19 has reframed many of the thorny issues of channel conflict. Retailers, distributors and manufacturers, who each want to own the customer, have seen the pandemic erode some longstanding ...

In this article, we’ll explore one of the most well-known and widely used indicators in the trading world: the Price Channel. We’ll dive into how this technical analysis tool works and how it can be ...