Makeup trends in 2026 are defined by a shift away from perfected finishes and toward makeup that looks intentional, wearable, and real up close. The focus is no longer on hiding skin or ...

This trendy, romantic look blends the ease of the no-makeup "clean girl" aesthetic with expert application and everyone's favorite rosy pink shades.

According to TikTok, minimal makeup looks are taking a backseat in 2025 in favor of ‘unrecognizable makeup.’ I loved ‘unapproachable makeup,’ so when I heard about a similar style popping up on my FYP ...

See why "Sleepy Girl" makeup is shaping New York Fashion Week makeup trends and transforming the fresh face makeup aesthetic.

Besides redefining new mom fashion, Hailey Bieber is maintaining her routine skincare and tidy makeup look with freckles. She even shared her simple and “quick” foundation hack in a recent “Get Ready ...

I’m honestly so over the whole "clean girl" thing where you have to look like you’ve never seen a carb in your life. Finally, ...

It seems virtually impossible to scroll on Instagram or TikTok without seeing multiple videos of the same “day in my life” ...

We all have essential steps in our routine and products we can't live without—but would you be willing to ditch one of your most used products in the name of a "cleaner" look? If your "clean girl" ...

The clean girl makeup look is all about dewy, glowy skin. And getting that lit-from-within radiance is easier than you might think, even if your skin is naturally on the drier side. Clean girl makeup ...

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