Color psychology studies human behavior, emotion and decision-making. Certain colors, like blue, may affect your personality.

Add Yahoo as a preferred source to see more of our stories on Google. Because of its popularity, it’s no surprise that narrowing down the best blue paint colors isn’t the easiest task. Not to mention, ...

The Devil Wears Prada made a cerulean sweater a moment in fashion history. But its scientific history is much older, and more ...

Blue is the color of the ocean and the sky, and considering blue's color symbolism, it makes sense why this color is associated with calmness. In fact, one survey found that blue is a favorite color ...

You can expect to see a lot of blue next year. Pantone announced Wednesday night that its 2020 Color of the Year is Classic Blue, a shade reminiscent of the sky at dusk. “It’s a color that anticipates ...

Nana Ekua Brew-Hammond was reading the Bible one day, and she got to a part about the Temple of Solomon that made her pause. There were some drapes in the temple that were blue. "And I was wondering ...

Every other Friday on Morning Edition, the Outside/In team answers a question from a listener about the natural world. For the past few weeks, we’ve been tackling queries on the theme of “blue.” What ...

In an effort to remove artificial colors from their products, the Mars company is tinkering with the chemistry of some of America’s most beloved candies. The team of color scientists hovered in their ...

St. Patrick's Day is the holiday when even the most recalcitrant American feels tempted to don green clothing or sip on some green beer. But what if everyone wore blue on March 17 each year instead?

Until about 600 million years ago, seeing colors didn't matter so much to Earth's inhabitants — nobody had eyes. "Before the eye evolved, you just wouldn't have seen what was there," says Andrew ...