Color preference is 'never random.' ...

Walk into any children's clothing store and you'll see it immediately: the great divide. Blues, greens, reds, and blacks flood the boys' section, while pink and purple dominate the girls' area. But is ...

"Research has shown that certain colors directly support the kind of relaxed, expansive mental state where creative thinking ...

Color is one of the most influential features in determining our preferences. Beauty, as the saying goes, is in the eye of the beholder, and preferences differ from person to person. However, a ...

Color compositions that artists find beautiful are also beautiful to the viewer Professor Shigeki Nakauchi's research team at Toyohashi University of Technology worked with researchers from the ...

Think fast: What's your favorite color? If you said blue, you're probably not alone. A few years ago, the BBC reported that, after looking at non-scientific Crayola surveys of children and ...