NumberEight, a leading identity platform for AI-based behavioural intelligence, is proud to announce the release of its demographic-targeting product. By leveraging cutting-edge AI technology and ...

Demographic targeting and behavioral targeting have both been around since internet advertising’s early days, but big CPG brands now say behavioral targeting drives the biggest results online. Instead ...

Resonate Networks, the Attitudinal Targeting™ company, today revealed data that shows attitudinal targeting is more effective for brand advertisers looking to reach high quality, richly defined ...

Videology conducted research in November on video advertising and found that 64% of reporting agencies and marketers use behavioral-based targeting followed closely by demographic targeting at 62%, as ...

• Missed High-Value Audiences: Using behavioral segments such as “evening mobile shoppers” or “first-time buyers of local products” may span multiple ages and will most likely outperform ...

This demographic bidding test is different from the one done in 2006, in that here they are not using comScore’s metrics. Instead, they are using data directly from a specific site to target, ...

When Shpock, a European shopping app, started using search behavior to inform its ad targeting this year rather than just relying on demo data, it began to realize what its users were actually ...

There have been many articles, reports and features over the last few years about the death of demographics, particularly in the media and entertainment industry. It has become the fundamental issue; ...

Recently, our customers have communicated a message to us loud and clear. It is a message that may seem counterintuitive here in the 21 st century, in the all-digital, micro-targeting, behavioral ...

How to use Google's new demographic targeting for search ads Through AdWords, Google has given advertisers a lot of control over when and how their ads are shown, but until recently, it wasn't ...