To explore into this continuing evolution, I spoke to experts in design, branding and marketing across the creative industries. In the article that follows, I'll share 7 hot trends that are likely to ...

A good logo is meant to evolve with the times. Just look at the countless iterations the Microsoft logo has gone through since the company launched in 1975. But what happens when logos travel back in ...

The Serpentine Gallery is having a moment of transformation. With the opening of Zaha Hadid’s undulating, tent-like Sackler Gallery earlier this month, the museum has expanded its physical space and ...

James I. Bowie is a sociologist at Northern Arizona University whose Emblemetric blog examines patterns and trends in logo design using quantitative analysis of data from the United States Patent and ...

When Hillary Clinton unveiled her campaign logo—a blocky blue "H" with a bold, red, arrow-shaped crossbar—this past April, the internet erupted with criticism. A lot of people seemed to take issue ...