The McDonald's Happy Meal has been a part of the fast food brand since the 1970s. Debuting as an idea from one of McDonald's Guatemalan franchises, it soon became the corporate norm. Hired adman Bob ...
For millions, there is a lot of nostalgia behind the McDonald's Happy Meal. The story of this boxed treat begins back in the 1970s with a question of marketing. Specifically, marketing to children.
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