Walk down any supermarket aisle. What do you see? Brands, brands, and more brands. And, individually, each has its own equity—along with consumer appeal, value, unique brand-defining characteristics, ...

Alex Macura is the founder and CEO of Your Digital Assembly. A full-funnel agency that supports online businesses with their digital growth. No matter what stage of a particular sales journey you’re ...

Tom Alexander is founder and CEO of PK4 Media, a true omnichannel media company located in El Segundo, Calif. With more than 13 years of experience in digital advertising, Tom has a keen understanding ...

Channels of product distribution are the routes that a product takes from the maker to the final user. Efficient distribution channels are crucial for successful product management because they ...

But, luckily for today’s entrepreneurs, the ever-evolving business landscape means that successfully scaling a brand doesn’t have to begin in traditional retail. In fact, many of my favorite food and ...

What are some of the key digital content distribution channels available to marketers? An infographic (below) from SEMRush covers 12 essential platforms and media types that you can use to share your ...

Your target audience may be flocking to a certain platform right now, but what if their preferences, site’s algorithms or market forces shift? No matter how great your product or service is, it won’t ...

Microsoft recently rolled out a new Home experience for its Xbox app on Windows PC. The importance of distribution channels is one of the key trends to watch in the broader gaming industry. (Xbox ...