Marketing is especially important for small businesses that want to expand their reach. Learn how seven businesses found success with impactful campaigns.

The past few years have seen brands push the boundaries of marketing innovation across industries. From harnessing the power of AI to creating immersive experiences, this year’s top marketing ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Martha Marchesi From ...

American Eagle raised its fourth-quarter outlook, forecasting comparable sales growth to be between 8 and 9 per cent, while ...

Highs and lows characterized much of marketing in 2024. The industry was enlivened by occasions for unity, including a blockbuster Summer Olympics in Paris, but the final stretch of the year brought ...

Few brands in beauty innovation move with the clarity and courage of e.l.f. Beauty. Under chief brand officer Laurie Lam's leadership, the company has evolved into a purpose-driven powerhouse, using ...

Faced with a “perfect storm” of factors contributing to plummeting enrollment, the Des Moines school district a few years ago decided to do something new: hire a marketing firm to devise a campaign ...

Marketing used to rely a lot more on gut feeling. Creative directors would dream up campaigns over long lunches, and my team and I would blast messages to anyone who'd listen. We called it ...

Expert Consumers has named Mailchimp as the Best Marketing Automation Platform (2025), citing the platform's strong integration of automation, analytics, and user-focused design. The recognition ...

Seven key performance indicators that are crucial for the success of your marketing campaigns. The ability to quantify the effectiveness of marketing campaigns and strategies is no longer a luxury; it ...