Email marketing remains a fundamental cog in the digital marketing chain. This implies that all your email campaigns must be focused, diligently used and (most essentially) on leveraged opt-in lists.

Email marketing is a marketing must-have for businesses that are looking to grow their owned audiences and improve their marketing ROI. However, successful email marketing requires the right software ...

For 87% of B2B marketers and 77% of B2C marketers, email remains the primary content marketing channel. Indeed, it helps to expand the customer base and get to know your audience better. Despite a ...

Marketing CRM software is a sales solution that specifically aids businesses in creating and managing lead generation and nurturing through digital or in-person campaigns. Campaigns and strategies you ...

For many small- and medium-sized businesses (SMBs), the pandemic was the nudge they needed to embrace digital technologies, like email marketing software. Plus, new challenges like inflation and labor ...

Bronto Software, a developer of e-mail marketing software, will launch a series of best practices webinars and podcasts starting Sept. 26. The monthly programs are designed to address a variety of ...

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You’ve toyed with the idea of using email marketing for your plumbing business but decided against it because you’re worried customers will complain that your emails are spam or that you’re sending ...

Kelly Main is a Marketing Editor and Writer specializing in digital marketing, online advertising and web design and development. Before joining the team, she was a Content Producer at Fit Small ...

Open source e-mail marketing software company OpenENM has recently re-licensed (to an OSI certified license) and added a new feature set that allow the sending of professional e-mail newsletters and e ...

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