A new EY-IMI report reveals that despite high music consumption, only 14 million Indians pay for streaming, highlighting a ...
Despite music being among the most consumed forms of digital entertainment in India, paid music streaming remains ...
Despite high engagement with 96% of smartphone users listening to music, paid streaming is underpenetrated in India. An ...
India’s paid music streaming subscriber base could grow to between 28 million and 30 million by 2028, up from an estimated 14 million as of December 2025, according to the EY and the Indian Music ...