Tseng, Shih-Lun "Allen"; Sun, Heshan; Santhanam, Radhika; Lu, Shuya; Thatcher, Jason B. Rethinking Gamification Failure: A Model and Investigation of Gamified System ...
Customers today don’t just expect a good product — they expect an experience. With attention harder to hold and competition everywhere, more brands are using game mechanics to make everyday ...
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