Mattel is ringing in the 40th anniversary of American Girl with a new Modern Eras collection. The line features modernized ...

A new line from Mattel lifts six of the dolls out of their historical contexts and drops them into contemporary fashions.

They’re all a little too grown up. American Girl is celebrating its 40th anniversary, and to celebrate, Mattel, Inc. announced it’s reimagining its beloved historical characters through a ...

If you're a millennial, especially a woman, there's a good chance American Girl was part of your childhood. Maybe you had ...

When, earlier this week, Mattel unveiled its 40th-anniversary “Modern Era” American Girl dolls, the response online was not ...

Each of the original six American Girl dolls represents a period in United States history, with the modern versions coming ...

The new American Girl dolls are designed to look like modern takes on the brand's historical characters.

American Girl dolls that highlight historical moments are being taken out of the past and plopped into the current era.

American Girl marks its 40th anniversary after five quarters of sales growth, but revenue remains far below its peak as Mattel faces industry pressures.