Google had agreed to sell its AdX advertising marketplace to pacify the European Union (EU) but the idea was rejected as “insufficient”. It appears every party involved, wants Google to do a lot more ...

The writing was on the wall. Google revealed late Thursday it will no longer sell YouTube inventory through the DoubleClick Ad Exchange (AdX). Neal Mohan, VP of video and display advertising at Google ...

Google, the leader in search and online advertising, is facing multiple ongoing investigations and lawsuits from various government agencies for alleged antitrust violations, and has proposed selling ...

The publisher-focused DOJ v. Google ad tech antitrust trial is finished. A judge will now decide the fate of Google’s ...

Alphabet’s Google (GOOGL) made a significant concession earlier this year by offering to sell its AdX marketplace to end an EU antitrust investigation. However, European publishers rejected the offer, ...

Despite a recent study from Google noting that 56.1% of all impressions served on its display platforms (including Google and DoubleClick) are not viewable, Google still tops the chart when it comes ...

What are the differences between AdX and Google AdSense? This post will help you figure out which advertising platform is best for you. In 1996, DoubleClick was born as an ad exchange provider, ...

In its second edition of the “Global Seller Trust Index” -- and the first of 2015 -- analytics platform Pixalate has deemed the Google AdExchange to be the most trustworthy seller in programmatic.

Google is stepping up its marketing competitiveness beyond today’s earlier announcement by bringing its DoubleClick Ad Exchange (AdX) and DoubleClick for Publishers (DFP) under a single new offering ...

Google has again been sued in US federal court by a web publisher alleging that the search giant does not refund advertisers when it discovers they have spent money on "invalid" clicks, and instead ...