Jen explains how segments work in Google AdWords by walking though the steps to optimize the campaign using this tool. She tells you where to look in AdWords to find the tool and how to manage ...

Millions of advertisers use Google AdWords, but many don't have a clue as to how it works. Elisa Gabbert has put together an infographic to detail the process. The infographic provides insight into ...

The following excerpt is from Perry Marshall's book Ultimate Guide to Local Business Marketing. Buy it now from Amazon | Barnes & Noble | iTunes or click here to buy it directly from us and SAVE 60% ...