Marketing is especially important for small businesses that want to expand their reach. Learn how seven businesses found success with impactful campaigns.

The chances of breaking through the internet clutter and reaching a wider audience tend to seem virtually non-existent. In this case, what do you do? The best answer is come up with an internet ...

QUESTION: I've been thinking about employing a company to launch a very extensive internet and social media marketing campaign for my business. By the time I pay for all of the pieces (for example, ...

Marketers trying to run a highly successful internet marketing campaign know that sailing the podcasting ship can bring about the desired results. Are you still wondering whether or not to hop on ...

Earnest Thompson, director of corporate marketing and brand communicationsfor Siemens in the United States, recently spoke with the E-Commerce Times about the company’s Internet advertising campaigns.

When two giants collide, chaos ensues. In April, when the world’s biggest fast-food chain and the world’s biggest band announced a collaboration, fans of both brands erupted with glee on the internet, ...

Today’s business environment is full of scrappy entrepreneurs and large, established corporations battling it out for market share. Increasing globalization, the rise of disruptive technologies and ...

Programmatic marketing should be one of the most important tools in your company’s arsenal and yet it is one of the least understood marketing strategies. Programmatic marketing is the term used to ...